On the Monetization tab you can see a bar chart on the left to show the total number of emails opened, how many links were clicked and the total number of contributions (transactions) were recorded.
When a constituent makes a donation, purchases an event ticket, renews a membership, buys an auction item, etc. the transaction will be included in the monetization calculation IF the constituent was included in the email campaign which included a link to the specific AssociationSphere page. The constituent does not have to open the email to be included in the monetization grid.
The monetization occurs when a transaction is posted AFTER the email campaign was sent out and the constituent was included in the email campaign. Prior donations, event ticket purchases, etc. will not be included on the Monetization tab.
Example:
An email goes out on 2/10 at 3 pm to 5 people (person A, B, C, D & E) and includes a link to Donation Page 1.
Donations made via Donation Page 1 by person A, B, C, D or E after receiving the email, will be monetized.
These transactions will be included:
- Person C donates using Donation Page 1 on 2/14 at 10am
- Person E donates using Donation Page 1 on 2/20 at 5pm
These transactions will NOT be included:
- Person A donates using Donation Page 2 on 2/13 (different donation page)
- Person B donates using Donation Page 1 on 1/31 (before email was sent)
- Person F donates using Donation Page 1 on 2/15 (person was not on email list)
- Person D buys an event ticket on 2/14 (different page and type)
