Email Marketing Overview Page - Campaign Response Rates
What is the Email Marketing Overview Page for?The overview is a page where you can see a snapshot of your email delivery results as well as see details of the email delivery rates, link clicks, monetization, and compare campaigns and see trends. It has five tabs: - Snapshot - the graphics (shown below) to indicate open, uno…What is the Snapshot tab on the Overview page for?The Snapshot tab shows your campaign results at a quick glance for all campaigns. Using the dropdown list next to "Statistics for"to select the campaign sent, you can view the percentage opened, unopened, unsubscribed, and bounced. - Opened- the recipient opened the email - Unop…What is the Email Delivery tab on the Overview Page for?The email delivery tab is where you can view details for opened, unopened, bounced, and unsubscribed emails for a campaign. You can view the percentage of opened, unopened, unsubscribed, and bounced emails on the pie chart that is to the left of the page. You can see the statist…What is the Link Performance tab on the Overview page for?On the Link Performance tab you can see a list of all the hyperlinks you included in your message. This can include hyperlinks added to text, images, or buttons. On the graph on the left, you can see a bar chart showing how many clicks were recorded for each link. At the top of…What is the Monetization tab on the Email Marketing Overview page?On the Monetization tab you can see a bar chart on the left to show the total number of emails opened, how many links were clicked and the total number of contributions (transactions) were recorded. When a constituent makes a donation, purchases an event ticket, renews a members…What is the Campaign Trends tab on the Overview page for?The Campaign Trends tab is where you can compare the performance of your campaigns over time. The number on the vertical axis of the graph shows the percentage opened, unopened, unsubscribed, or bounced depending on the selection you make in the drop down list next to Email Cate…How can I see statistics for different campaigns that I sent through email?You can see statistics for different campaigns in the Email Marketing module Overview Page. The first tab is the Snapshot. It will show the overall statistics for the campaigns sent in the last 12 months. Click on the drop-down menu labeled “Statistics for,"which is located just…Can I see which recipients have opened my email?Yes. In the Email Marketing module's Overview page, on the Email Delivery tab. This page will show you the statistics for opened campaigns by clicking on the piece of the pie chart that represents Opened. The details of who and when will then be displayed on the grid for you to…Can I see which recipients have not opened my email?Yes. On the Email Marketing module's Overview page on the Delivery tab, you can see the statistics for unopened campaigns by clicking on the piece of the pie chart that represents Unopened. The details of who did not open the email yet will then be displayed on the grid for you…Can I see which recipients have unsubscribed to my email?Yes. On the Email Mail Marketing module's Overview page, on the Delivery tab, you can see the statistics for recipients that have unsubscribed on the pie. By clicking on the piece of the pie chart that represents Unsubscribed, or by unselecting the other items on the pie chart,…Can I see which recipient addresses have bounced?Yes. On the Email Delivery tab of the Overview page, you can see the statistics for emails that have bounced on the pie. By clicking on the piece of the pie chart that represents Bounced, the details will be displayed on the grid for you to review.Email Campaign Bounce StatusesEmail Bounce and Unsubscribe Handling When processing email delivery results, the system updates recipient records based on the bounce category or complaint status returned by the email provider. Hard Bounces (Automatically Unsubscribe) Recipients are automatically marked as uns…Can I export the Email Delivery results of my campaign?Yes, you can export the details of Opened, Unopened, Unsubscribed and Bounced emails from the Email Delivery tab of the Overview page. When you are on the Email Delivery tab, click the grey button just above the grid to the right that says “Export to CSV.” Your file will then be…Can I create a follow-up recipient list based on who has or has not opened my email?Yes, from the Email Delivery tab of the Overview page, you can select the appropriate piece of the pie chart. Once the grid on the right has populated, click on the Create List button directly above the grid. You can then give the new list any name that you would like. This new…Can I resend an email campaign to those who did not open?Yes. Go to the Email Marketing Module, to the Overview page. 1. Select the campaign in the dropdown menu next to Statistics For. 2. Click on the Email Delivery tab. 3. Click on the slice of graph for Unopened emails. You can also deselect the other areas by clicking on their nam…How can I see statistics for links on different campaigns?You can see statistics for links clicked in different campaigns by clicking on the drop-down menu labeled “Statistics for,”which is located just above the link click count bar graph. Click on the name of the campaign you would like to see statistics for. The bar graph and grid w…How do I know what link I am viewing statistics for?In the Link Performance tab, each bar on the bar graph represents a link that was included in your email campaign. Each bar is labeled “Link 1, Link2, Link3, etc.” Once you have clicked on a bar the statistics for your link details will show up on the grid. Just above the grid,…Where can I see what links were clicked on for an email campaign?You can see the statistics and details for each link in the Overview page of the Email Marketing Module. Click on the Link Performance tab and select the campaign in the box next to Statistics For.Can I export the details of who clicked on a particular link?Yes, from the Link Performance tab of the Overview page, you can select the appropriate bar on the chart. Once the grid on the right has populated, click on the Export List button directly above the grid. You can then save the file to your computer.Can I create a follow-up recipient list based on who has clicked on a particular link?Yes, from the Link Performance tab of the Overview page, you can select the appropriate bar on the chart. Once the grid on the right has populated, click on the Create Listbutton directly above the grid. You can then give the new list any name that you would like. This new list…How do I compare the delivery statistics of my email campaigns?You can view the trend of each category (opened, unopened, bounced & unsubscribed) by going to the “OVERVIEW” menu choice and clicking on the “Campaign Trend” tab.How can I view the trend for a particular campaign category?The Campaign Category describes the category for the email recipients list you selected for your survey. You can change the email campaign category by clicking on the drop down menu labeled “Campaign Category” that is just above the graph. Click on the drop down menu and select…